About Skier's Marine

Rett grew up loving watersports and spending time at the lake. As a police officer, he struggled to afford a modest inboard boat. Rett became a boat sales representative to purchase a family boat. Not only was he able to share his passion for watersports with his family, but he also helped many others create their boating legacy. Rett continued as a part-time sales representative until Malibu Boats offered him the Central Alabama market in 1994.

In 1995 Skier’s Marine was established and was run out of Rett’s basement. During the first few years Skier’s Marine was open for business, Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. But, this was just the beginning.

By 2011, Rett’s sons had joined the family business and opened the Athens, AL dealership. Since then, Skier’s Marine has seen growth nearing 500%. As of the fall of 2021, Skier’s Marine has broken ground on the Lake Oconee dealership. Over its 29 years in business, Skier’s Marine has grown to become the premier watersports authority for central Alabama and continues to influence watersports communities around the southeast.
Skier’s Marine exists to allow anyone the opportunity to experience the enjoyment of watersports while being surrounded by friends and family. For this reason, our team is here to guide current and future watersports enthusiasts to their perfect boat regardless if your budget is $5,000 or over $250,000.

Skier’s Marine offers only the highest quality boats from MasterCraft, Supra, Moomba, and luxury pontoons from Sylvan and Premier. Our passion for boating, partnership with exceptional manufacturers, and commitment to customer service help create a unique customer experience.

As Skier’s Marine continues to grow, we reinvest our efforts to improve the customer experience through team development and technology improvements. If you are in the market for a boat or boating service, we invite you to stop by our Alabama, Georgia, Mississippi or Tennessee locations to experience the Skier’s Marine difference.

Our Story

MasterCraft Dealer Worldwide Award: #1 in 2022, #1 in 2021, #2 in 2020, #3 in 2019, #5 in 2018, #10 in 2017, #11 in 2016

Top Service Center Southeast Region (Westover): 2018

New Dealer Of The Year: 2016

Supra Boat Awards

Dealer Of The Year Nominee: 2023 | 2021 | 2018 | 2017

Dealer Worldwide Award: #7 in 2012 | #5 in 2011

Breakout Dealer of the Year: 2015

Moomba Boat Awards

Dealer Of The Year Recipient: 2023 | 2022 | 2021 | 2020

Southeast Breakout Dealer of the Year: 2021

Social Media Award: 2021

Dealer Worldwide Award: $5 in 2023 | #7 in 2022 | #7 in 2021 | #6 in 2020 |#7 in 2019 | #5 in 2018 | #5 in 2017 | #4 in 2016 | #3 in 2014 | #5 in 2013 | #3 in 2012 | #4 in 2011 | #2 in 2010

Southeast Best Display (Lake Martin): 2016

Skier’s Choice Awards

CSI 100 Club: 2021

CSI 95 Club: 2023 | 2022

Rookie Of The Year (Athens): 2011

Rookie Of The Year (Birmingham): 2010

Chaparral Boat Company Awards

Outstanding Sales Achievement: 2016 | 2015 | 2014 | 2013 | 2012

Exceptional Customer Service Award: 2023 | 2022 | 2021 | 2020 | 2016 | 2015 | 2014 | 2013 | 2012

Inc. 5000

Recipient: 2023 | 2021

Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.

Boating Industry Top 100 Dealer

Recipient: 2017 | 2016 | 2015 | 2014

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service, and more.

Skier’s Marine stopped applying to the Boating Industry Top 100 in 2018 due to changes in their program.

Malibu Boat Company Awards

President’s Award: 2014

Exceptional Customer Service Award: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2000

Sales Achievement Award: 2011 | 2008 | 2006 | 2005 | 2004 | 2002 | 2000 | 1999 | 1998

Southeast Regional Dealer Of The Year: 2010 | 2009 | 2008

Sales Performance Award For Top 5 Dealer In Sales: 2009

Silver Level Exceptional Customer Service Award: 2006

Gold Level Exceptional Customer Service Award: 2005 | 2004

Silver Level Exceptional Customer Service Award: 2001

Top 10 Dealer For Customer Satisfaction: 1999 | 1998

Our Journey

1995
Introduced
Skier’s Marine Est. 1995

In 1995 Skier’s Marine was established and was run out of Rett’s basement. During the first few years Skier’s Marine was open for business, Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. But, this was just the beginning.

2011
Growth of the Dealership
The opening the Athens, AL dealership

By 2011, Rett’s sons had joined the family business and opened the Athens, AL dealership. Since then, Skier’s Marine has seen growth nearing 500%.

2024
Expansion
Skier's Marine's Lake Oconee boat dealership in Georgia.
Expansion

As of the fall of 2024, Skier’s Marine has opened eight boat dealerships in the southeast and is the number one MasterCraft dealership in the world. Our company is proud to help you build you and your family build your legacy through our passion for boating and watersports. 

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