2027 Atlanta Boat Show

Skier’s Marine Gainesville and Oconee are absolutely thrilled to announce that we will once again be showcasing our premium marine brands at the highly anticipated 2027 Atlanta Boat Show. As the new year begins, the promise of warmer weather and long, sun-drenched days on the water is just around the corner. Each year, our passionate and dedicated team has the distinct privilege of helping boaters from all around the great state of Georgia—and well beyond—find the exact boat of their dreams. Whether you are a seasoned captain looking to upgrade your current vessel to the latest model, or a first-time buyer eager to embrace the incredible boating lifestyle, there is truly no better place to begin your journey than right here with us.

Boat shows are uniquely designed to offer you the ultimate, immersive shopping experience. Instead of spending weeks driving from dealership to dealership across the state to look at different inventory, you can step into a massive, climate-controlled venue and see our renowned brands displayed beautifully side by side. This centralized location gives you the unprecedented opportunity to climb aboard various models, feel the premium upholstery, inspect the intuitive helm setups, and thoroughly shop and compare between different features, sizes, layouts, and price points—all in a single day. It is an interactive, hands-on experience that allows you and your family to truly visualize how a specific boat will elevate your weekends on the water.

Dates, Hours, and Location

The 2027 Atlanta Boat Show officially kicks off on Thursday, January 7th at 11:00 AM, and we could not be more excited to see you there. This spectacular four-day event is packed to the brim with stunning watercraft and a lively, family-friendly atmosphere. Attendees can enjoy not only walking through the beautiful boats but also engaging in expert-led seminars focusing on the latest fishing techniques, invaluable boating tips, safety protocols, and much more. You will also find an excellent selection of exclusive boating apparel and marine accessories at select booths scattered throughout the venue.

The event will take place at the iconic Georgia World Congress Center in Hall B, providing a spacious, comfortable, and easy-to-navigate setting for this massive marine showcase.

Here are the official dates and hours for the 2027 show:

• Thursday, January 7th: 11:00 AM - 8:00 PM
• Friday, January 8th: 11:00 AM - 8:00 PM
• Saturday, January 9th: 10:00 AM - 8:00 PM
• Sunday, January 10th: 10:00 AM - 5:00 PM

Explore the Brands We Are Showcasing

When you visit the Skier's Marine booths at the show, you will be greeted by some of the most respected and innovative names in the entire marine industry. We are incredibly proud to represent these incredible manufacturers, each offering a distinct and unforgettable on-water experience tailored to different boating lifestyles.

MasterCraft: The Ultimate in Wake and Surf Performance. MasterCraft has long been recognized as the undisputed industry leader in wake and surf boat technology. If your family is passionate about watersports, MasterCraft delivers precision engineering, legendary wakeboard wakes, and endlessly customizable surf waves that cater to everyone from absolute beginners to seasoned professionals. Stepping into a MasterCraft means stepping into a world of unparalleled luxury, cutting-edge technology, and thrilling performance. From their innovative, industry-leading surf systems to their premium audio setups and deeply ergonomic interiors, MasterCraft builds boats that are specifically designed to dominate the water while keeping your crew exceptionally comfortable all day long. Come see why MasterCraft continues to set the gold standard for towboats worldwide.

Premier Pontoons: Redefining On-Water Luxury If your idea of the perfect day on the water involves relaxing with a large group of family and friends, Premier Pontoons is ready to completely redefine your pontooning experience. Far from the basic pontoons of the past, Premier is at the absolute forefront of the modern luxury pontoon revolution. These meticulously crafted vessels offer unparalleled comfort, incredibly soft luxury seating, and innovative floor plans designed for entertaining, lounging, and cruising in ultimate style. Furthermore, with their advanced tube technologies, Premier Pontoons do not sacrifice performance for luxury; they provide a thrilling, smooth, and highly stable ride that makes pulling a tube or simply cruising to your favorite waterfront restaurant an absolute joy.

Scout Boats: The Pinnacle of Coastal Cruising and Fishing For those who desire the absolute pinnacle of luxury fishing, coastal cruising, and marine versatility, Scout Boats offers an extraordinary lineup that demands attention. Scout is internationally renowned for its cutting-edge center console designs, sleek dual consoles, and breathtaking luxury amenities. Whether you are navigating large inland lakes or preparing for a serious offshore fishing adventure, a Scout Boat delivers a remarkably smooth, dry ride even in choppy conditions. They masterfully blend hardcore fishability—complete with aerated livewells, state-of-the-art navigation, and ample rod storage—with family-friendly comforts like spacious bow seating, premium marine upholstery, and expansive sunshades. From the stunning, aggressive lines of their hulls to the exceptional craftsmanship of their interiors, Scout Boats are guaranteed to turn heads on the water.