For decades, the name Skier’s Marine has been synonymous with passion, innovation, and unwavering dedication as a ski boat dealer. More than just a dealership. It is a story of a family-owned business that grew from a humble beginning into a leading authority among ski boat dealers. Along the way Skier’s Marine has loved helping countless families create unforgettable memories on the water. The compelling history of Skier’s Marine is a journey fueled by a love for boating and a commitment to people.
The story of Skier’s Marine begins in 1995, in the basement of a man named Rett Tyler. A police officer with a profound love for waterskiing. Rett faced the common challenge of affording a quality inboard boat for his own family. This desire led him to become a part-time ski boat sales representative. This initial step, driven by a personal need and a shared passion, laid the foundation for what would become one of the largest ski boat dealers in the United States. Working tirelessly in his off-duty hours, Rett’s venture took shape. In the first year of Skier’s Marine, it saw the sale of just six Malibu Boats. A modest beginning that has led to immense growth.
This period was not just about selling boats but building a reputation and proving that a different kind of ski boat dealership was possible—one built on trust, genuine enthusiasm, and deep product knowledge. Rett’s commitment to his community and dream allowed him to transition from a police officer to a full-time entrepreneur, dedicating himself entirely to the flourishing business.
As the years passed, Skier’s Marine expanded beyond a vacant lot on Highway 280 in Alabama. The business’s success was rooted in its ability to sell top-tier brands. Brands like MasterCraft, Supra, Moomba, and Chaparral ski boats and provide exceptional customer service. This approach earned them a reputation as a trusted local watersports authority, attracting a loyal following of enthusiasts and newcomers alike. The growth of Skier’s Marine was a testament to its mission of making the joy of watersports accessible to everyone, regardless of their budget.
A pivotal moment in the company’s history came in 2011 when Rett’s sons, Chad and Ryan, officially joined the family business.
Their involvement marked a new chapter of strategic growth and modernization. With fresh perspectives and a shared vision, they helped propel the company forward. Over time, this led to opening new locations and expanding Skier’s Marine’s reach throughout the Southeast. The opening of the Athens, Alabama, dealership was a key milestone. This first expansion signaled the beginning of a rapid expansion that would see Skier’s Marine grow to nine dealerships across Alabama, Georgia, Tennessee, and Mississippi. This family-led expansion solidified their position as a dominant force among ski boat dealers.
Skier’s Marine has experienced significant growth and has established a culture of excellence recognized throughout the boating industry. The company has received numerous prestigious awards and accolades, demonstrating its commitment to customer satisfaction and operational excellence. Among these awards are several MasterCraft Dealer Worldwide Awards, including a #1 ranking for the last four years. Skier’s Marine also appears on the Boating Industry’s Top 100 Dealer list and the Inc. 5000 list. These lists honor the fastest-growing privately held businesses in the United States.
These awards are more than just trophies. They directly result from the company’s focus on its team and customers. Skier’s Marine invests in team development and technological improvements. This investment ensures that every customer interaction, from sales to service, is seamless and positive. Whether a customer is purchasing their first pontoon or a high-performance ski boat, the Skier’s Marine team guides them through every step of the process. This meticulous attention to detail and a passion for helping people on their boating journey set them apart from other ski boat dealers.
Skier’s Marine recognizes that while the ultimate goal may be selling a new or used ski boat, as a dealer the real legacy lies in the memories created on the water. Their mission extends beyond simple transactions. It is about fostering a community of boating enthusiasts. To support boat owners throughout the year, they provide a wide range of services. These services include maintenance, winterization, and storage, ensuring that every owner has the assistance they need to enjoy their vessel to the fullest.
Skier’s Marine’s enduring success is a testament to its founding principles. What started as a small, passion-driven ski boat dealer in a basement has become a powerhouse in the boating world. Its journey reflects the American dream, built on hard work, family values, and a genuine love for what they do. Today, Skier’s Marine continues to be a premier destination for anyone looking to enter the world of watersports, cementing its place as an industry leader and a model for ski boat dealers worldwide.