Rett grew up loving watersports and spending time at the lake. As a police officer, he struggled to be able to afford a modest inboard boat. In order to purchase a family boat, Rett became a boat sales representative. Not only was he able to share his passion for watersports with his own family, but he also helped many others create their own boating legacy. Rett continued as a part-time sales representative until Malibu Boats offered him the Central-Alabama market in 1994.
In 1995 Skier’s Marine was established and was run out of Rett’s basement. During the first few years Skier’s Marine was open for business, Rett was still a full-time police officer selling boats in his off time. In its first year, Skier’s Marine sold six Malibu Boats. But, this was just the beginning.
By 2011, Rett’s sons joined the family business and proceeded to open the Athens, AL dealership. Since then, Skier’s Marine has opened three new dealerships around the Southeast (Lake Martin, Chattanooga, and Gainesville) and has seen growth nearing 500%. As of the fall of 2021, Skier’s Marine has broken ground on the Lake Oconee dealership. Over its 26 years in business, Skier’s Marine has grown to become the premier watersports authority for central Alabama and continues to influence watersports communities around the southeast.
Skier’s Marine exists to allow anyone the opportunity to experience the enjoyment of watersports while being surrounded by friends and family. For this reason, our team is here to guide current and future watersports enthusiasts to their perfect boat regardless if your budget is $5,000 or over $250,000.
Skier’s Marine offers only the highest quality boats from MasterCraft, Supra, Moomba, and luxury pontoons from Sylvan. Our passion for boating, partnership with exceptional manufacturers, and commitment to customer service help create a unique customer experience.
As Skier’s Marine continues to grow, we reinvest our efforts to improve the customer experience through team development and technology improvements. If you are in the market for a boat or service center, we invite you to stop by our Alabama, Georgia, or Tennessee locations to experience the Skier’s Marine difference.
MasterCraft Dealer Worldwide Award: #5 in 2018, #10 in 2017, #11 in 2016
Top Service Center Southeast Region (Westover): 2018
New Dealer Of The Year: 2016
Dealer Of The Year Nominee: 2021 | 2018 | 2017
Dealer Worldwide Award: #7 in 2012 | #5 in 2011
Breakout Dealer of the Year: 2015
Dealer Of The Year Recipient: 2021 | 2020
Southeast Breakout Dealer of the Year: 2021
Social Media Award: 2021
Dealer Worldwide Award: #7 in 2021 | #6 in 2020 |#7 in 2019 | #5 in 2018 | #5 in 2017 | #4 in 2016 | #3 in 2014 | #5 in 2013 | #3 in 2012 | #4 in 2011 | #2 in 2010
Southeast Best Display (Lake Martin): 2016
CSI 100 Club: 2021
Dealer Worldwide Award: #4 in 2011
Million Dollar Dealer (Combined): 2011
Rookie Of The Year (Athens): 2011
Top 10 Dealer For Outstanding Sales: 2010
Rookie Of The Year (Birmingham): 2010
Outstanding Sales Achievement: 2016 | 2015 | 2014 | 2013 | 2012
Exceptional Customer Service Award: 2020 | 2016 | 2015 | 2014 | 2013 | 2012
Recipient: 2017 | 2016 | 2015 | 2014
The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service, and more.
Skier’s Marine stopped applying to the Boating Industry Top 100 in 2018 due to changes in their program.
President’s Award: 2014
Exceptional Customer Service Award: 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2000
Sales Achievement Award: 2011 | 2008 | 2006 | 2005 | 2004 | 2002 | 2000 | 1999 | 1998
Southeast Regional Dealer Of The Year: 2010 | 2009 | 2008
Sales Performance Award For Top 5 Dealer In Sales: 2009
Silver Level Exceptional Customer Service Award: 2006
Gold Level Exceptional Customer Service Award: 2005 | 2004
Silver Level Exceptional Customer Service Award: 2001
Top 10 Dealer For Customer Satisfaction: 1999 | 1998